I am Ayesha,
a Data Analyst
based in
Saudi Arabia.

About Me

With a background in Economics, I focus on business performance and operational analytics, using data to understand how operational systems, customer behavior, and financial performance influence business outcomes. My work emphasizes data quality, modeling, and validation to ensure analysis is built on reliable foundations rather than assumptions. I follow an end-to-end analytical process, from data preparation and structuring to insight generation and reporting. Through projects spanning inventory optimization, revenue risk, profitability, and growth analysis, I have applied structured analysis to identify inefficiencies, quantify risk, and uncover opportunities for performance improvement. My approach combines technical analysis with business context, ensuring findings remain relevant, practical, and decision-focused.